From the city’s rooftops to the hidden, lush green spaces of the capital, London perfumers Miller Harris have scoured the furthest reaches and hidden enclaves of the urban landscape to bring together HIDDEN on the Rooftops, LOST in the City and WANDER through the Parks, three innovative and highly evocative fragrances inspired by the concept of urban foraging.
Foraging, or the gathering of wild food, has been essential throughout human existence and has enjoyed a resurgence of interest over recent years with the rise of the creative foodie movement.
In the countryside, the wealth of wild ingredients is obvious, however, if one knows where to look, there are hidden treasures to be discovered in the city too...
Our perfumers set out on a mission to create fragrances inspired by ingredients which can be discovered growing wild in London and this initial series of three fragrances are their interpretations. The starting points of a wider range of urban foraging-inspired scents, each of these perfumes presents a dynamic contrast between nature and the built environment and also examines the ways in which the two creatively co-exist. Just as the city sends tendrils ever further into Nature, so Nature surges back through the urban sprawl, pushing up through concrete cracks and finding unexpected oases in which to prosper, pulse and propagate. Strong, deep roots impel the pavement flower. Honey is made at rooftop apiaries. Wild fruits ripen behind locked gates, in parkland shadows, just over there... In keeping with Miller Harris’ environmental principles, the packaging uses sustainable or recycled materials in surprising new ways, teaming up with Smile Plastics, whose unique composites are made from waste materials, from bottle tops to yoghurt pots, to create distinctive and beautiful fragrance holders which can be reused as keepsake boxes.