The Story of Violet Ida
A fragrant confection, a powdered kiss at the end of the pier.
Violet Ida is warm, evocative and sensual. For Brighton Belles and weekend divas.
Building on Miller Harris’ creative exploration of literary inspiration, which started with Scherzo & Tender in 2018, our new Eau de Parfum is inspired by the World of Brighton Rock.
Violet Ida takes Ida Arnold as it’s muse, the big hearted heroine of Graham Greene’s Brighton Rock who wears violets in her hair. Ida represents glamour, goodness, tenacity and morality. This is a fragrant exercise exploring the vivacity of contrast through scent.
The fragrance evokes the highest heels, perhaps too much lipstick and a saucy weekend away on the coast, the grey sea splashing on a pebbled beach while the arcades buzz and tinkle in the distance and music floats like memories.
A wistful stroll from the pier to the sea, Violet Ida is a plush and voluptuous cloud of iris, scattered with a hint of sweet violets, as worn in Ida’s hair.
The sparkling top note of bergamot embodies the rise and fall of a foxtrot as it blends with the earthy, mineral facets of carrot seed. In the heart, the luxurious core of iris calls to mind images of make up powder and billowing chiffon - of soft fabrics with a tactile feel, whilst the sweet almond scent of heliotrope brings a touch of confectionary. The base presents a silky trail of vanilla and liquid amber - a glowing embrace that exudes warmth and comfort.
Violet Ida is a kiss at the end of the pier - the scent of make-up and skin, a yearning, nostalgic dream of glamour.
“I’m like those sticks of rock; bite it all the way down, you’ll still read Brighton."
As quoted in Brighton Rock...
“...she took care of herself, her lipstick told you that, the confidence of her big body. She was well covered but she wasn’t careless; she kept her lines for those that cared about lines.”
A perfume of boudoir drift and dream; memories of kisses goodnight enveloped in scented nostalgia. The fragrance evokes the highest heels, too much lipstick and a saucy weekend away on the coast, the grey sea splashing on a pebbled beach while the arcades buzz and tinkle in the distance.
Available in 50ml or 100ml
TRY IT | LOVE IT
TRY IT | LOVE IT