Violet Ida

Our new Eau de Perfume, inspired by the World of Brighton Rock, a place of contrasts, vivid colour and nostalgia

The Story of Violet Ida

A fragrant confection, a powdered kiss at the end of the pier.
Violet Ida is warm, evocative and sensual. For Brighton Belles and weekend divas.

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The Fragrance

A wistful stroll from the pier to the sea, Violet Ida is a plush and voluptuous cloud of iris, scattered with a hint of sweet violets, as worn in Ida’s hair.

The sparkling top note of bergamot embodies the rise and fall of a foxtrot as it blends with the earthy, mineral facets of carrot seed. In the heart, the luxurious core of iris calls to mind images of make up powder and billowing chiffon - of soft fabrics with a tactile feel, whilst the sweet almond scent of heliotrope brings a touch of confectionary. The base presents a silky trail of vanilla and liquid amber - a glowing embrace that exudes warmth and comfort.

Violet Ida is a kiss at the end of the pier - the scent of make-up and skin, a yearning, nostalgic dream of glamour.

“I’m like those sticks of rock; bite it all the way down, you’ll still read Brighton."

IDA ARNOLD, AS QUOTED IN BRIGHTON ROCK, BY GRAHAM GREENE

As quoted in Brighton Rock...

“...she took care of herself, her lipstick told you that, the confidence of her big body. She was well covered but she wasn’t careless; she kept her lines for those that cared about lines.”

Ida's compact

Available in 50ml or 100ml
Violet Ida


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